Showcase your brand on Instagram

Instagram Advertising is the advertising platform provided by Instagram, a social media platform owned by Meta, where businesses can create and run ads to reach their target audience on the platform.

Instagram advertising can be highly effective as it offers businesses the opportunity to reach a large and engaged audience, target specific demographics and interests, and leverage visually compelling content to drive engagement and conversions.

The best Instagram ad format depends on your specific campaign goals and target audience. However, popular formats include photo ads, video ads, carousel ads, and Stories ads, each offering unique advantages for showcasing products or services.

Instagram advertising differs from organic posting in that organic posting refers to sharing content on your Instagram profile without paid promotion. Instagram advertising involves creating targeted ads to amplify reach, engagement, and conversions beyond the organic reach of your profile.

While Instagram advertising can help increase visibility and reach, its primary goal is not to gain followers. Instagram ads are designed to drive specific actions such as website visits, app downloads, or product purchases. However, an engaging and well-targeted ad campaign may indirectly lead to an increase in followers.

A custom audience in Instagram Advertising refers to a specific group of people that you define based on certain criteria. It can be created by uploading customer contact lists, website traffic data, app activity data, or engagement data from your Instagram or Facebook page. Custom audiences allow you to target your ads to a more tailored and relevant audience.